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Key Skills & Accomplishments

Contributed significantly to growing business revenue at SevenC3, achieving year on year savings, securing a successful 40% in savings.

As with any purchase these days it's important that we buy right and get maximum value for money from our purchase and recruitment is no different.

 

So when employing me you get an accomplished Head of Marketing Profesional with B2B and B2C expertise and comprehensive understanding of marketing automation and AI. Specialises in turning around underperforming businesses, increasing profitability, expanding services and optimising both print and digital channels to enable sustainable growth. Confident using data science to inform successful marketing strategies and campaigns. Recognised as a dynamic, influential leader who builds, mentors and develops cohesive, high-performing teams. Combines significant experience in client service with a natural aptitude for building relationships both internally and externally. Committed to staying abreast of new technologies in marketing and engaging clients with their potential.

 

 

Don't take my word for it. See what other people say.

Matt Cowling Head of global marketing, consumer PC's, hpi

“Roger possesses the unique ability to understand marketing and business problems and translate them into effective operational solutions that not only drive costs down but actually deliver. He has managed to oversee and direct a team of more than 50 people to integrate the work of almost 500 agencies into the Publicis Groupe within a very short period of time and improved effectiveness of this incredibly large volume of work immeasurably.” 

 

Jessica Gibson COO - SevenC3

“Roger has been a game-changer for us at Seven and is a key member of our senior team. He's brought a fantastically effective approach to how we work, improving our resourcing methods, reducing our freelance spend, introducing best practice digital asset management, managing our development output along with top-notch project management. He is a delight to work with; clear, calm, collaborative, expert, dedicated and has a huge amount of common sense as well as a sense of humour. He has an energetic approach to driving growth and profitability and is incredibly focused on solving the problem, whatever that might be.” 

Ruth CharltonRegional Marketing Manager at Barratt Homes

“I worked with Roger on the development of some digital advertising solutions for a national client. His knowledge of effective digital advertising executions and the processes required to deliver a solution which can be used to produce a high volume of creative assets was second to none.
Roger's friendly and enthusiastic personality coupled with his professional approach meant he was a pleasure to work with.” 

Graham Stewart Founding Partner - Commercial Director at The Corner

“I had the pleasure of working with Roger over a number of years and I could see on a day to day basis his many, many qualities.
Roger treats everyone at every level with respect and conducts himself in a way that generates trust. The main quality that Roger has more than anyone else I know is the ability to make potentially complex situations simple for people like me to understand. This allowed me to understand the challenges we may face on a project in more detail but also to understand and trust how Roger would use his knowledge and ability to solve them. This is an invaluable quality.
Roger is also a person that people like to work with and for, he can also lead a team very well. 
I hope I work with him again one day.” 

Liz HatherleyHead of Strategy at SevenC3

“Roger is a true professional, and beneath his understated, relaxed style is a deep and wide knowledge of not just operational methods and approaches, but also technology, data and emerging platforms.

He was invaluable to the Strategy team at Seven in sharing his knowledge around marketing automation in particular - and also always has a keen eye on AI and how it can help support and enhance our creative work.

A very nice guy to work with to boot, Rog is generous with his expertise and a strong addition to any team, for both internal and client work.” 

Ashley GoldieManaging Director at Kallik

“Roger is a unique individual that encapsulates all the best traits required from a director. He possesses;
• the vision to clearly see what is achievable – this is based upon an in-depth knowledge of print, pre-press, online, software solutions and leading teams (and clients) to deliver.
• the courage and belief to deliver on these goals
• the humour to achieve even the toughest challenge whilst putting a smile on everyone’s face
• the capacity to simplify complex issues and communicate them to all levels
• the empathy, and honesty, that breeds trust and therefore the ability to lead people to deliver on his vision
• The commitment and work ethic to lead by example

The ultimate accolade anyone can give is, would you want Roger on your leadership team? – that is an easy one to answer for me – YES” 

 Emma Westley - B2B Marketing | Digital Demand Gen | Data Analytics | Automation

“Roger is a great driver of key business projects, and has excellent intuition when it comes to knowing what will work for teams & groups. He's also a brilliant leader & motivator - great at getting people on board with new ideas and at leading teams to a common vision & focus.

I would very much love to work with or for Roger again in the future - as he has an unrivalled knack for creating a collaborative but effective environment, and in getting everyone to feel that they are a real part of the team. 

With Roger, it doesn't feel like you're 'working' per se, it feels like you're part of a really close-knit team all pulling together to achieve great things!” 

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